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Our commercial model

FROM INGREDIENT PUSH
TO CONSUMER PULL.

Better ingredients create new possibilities. Partnerships turn them into products, market access and consumer choice.

Partner with SurekaExplore sugar replacement
Finished packaged food products on a light table with people in a café in the background

Beyond ingredient supply

BETTER INGREDIENTS
ARE ONLY THE BEGINNING.

Traditional ingredient businesses primarily push ingredients into the food industry.

Sureka extends the model by connecting ingredient innovation with partners across production, brands, distribution and market activation.

Traditional model

INGREDIENT→MANUFACTURER

Sureka model

INGREDIENT→PRODUCT→MARKET→CONSUMER
←

Consumer pull · consumer → market

CONNECTING
THE VALUE CHAIN.

Sureka connects ingredient innovation with the partners needed to turn it into market adoption.

Ingredient push →

← Consumer pull

  1. 01

    BETTER INGREDIENTS

  2. 02

    PRODUCTION

  3. 03

    BRANDS

  4. 04

    DISTRIBUTION

  5. 05

    MARKET

  6. 06

    CONSUMERS

SUREKA

A connecting platform between ingredient innovation and market partners. Partnership and co-creation — not ownership of the value chain.

How we partner

DIFFERENT PARTNERS.
ONE VALUE CHAIN.

01

Manufacturing partners

MAKE

Industrial production, scale-up and manufacturing capability.

02

Brand partners

BUILD

Turn better ingredient solutions into relevant products and propositions.

03

Distribution partners

REACH

Bring products into the right channels, customers and markets.

04

Marketing partners

CREATE PULL

Build understanding, visibility and consumer demand around better choices.

Market adoption

A BETTER PRODUCT
STILL NEEDS A MARKET.

Innovation creates value only when people can find it, understand it and choose it.

Through selected distribution and marketing partnerships, Sureka helps connect product innovation with market access and consumer demand.

Person selecting a packaged product from a minimalist retail shelf
PRODUCT→DISTRIBUTION→VISIBILITY→EXPERIENCE→CHOICE
CHOICE→DEMAND→CONSUMER PULL

PUSH CREATES AVAILABILITY.
PULL CREATES SCALE.

Ingredient push

Consumer pull

  1. 01

    BETTER INGREDIENTS

  2. 02

    BETTER PRODUCTS

  3. 03

    MARKET ACCESS

  4. 04

    CONSUMER EXPERIENCE

  5. 05

    CONSUMER CHOICE

  6. 06

    DEMAND

  7. ↻ back to better products · market growth

Demand returns to the beginning of the chain — driving better products and further market growth.

Partnerships

LET'S BUILD
THE MARKET TOGETHER.

Sureka works with selected manufacturers, brands, distributors and market partners who share an ambition to bring better ingredient solutions into everyday consumer choice.

Partner with SurekaContact us
info@sureka.se